According to Sundar Pichai on Twitter, Google has partnered with Shopify, Etsy, Wayfair, Target, and Walmart to launch the Universal Commerce Protocol (UCP), an open standard designed for seamless integration between AI agents and retail systems across the shopping journey. This protocol enables AI-powered shopping assistants to interact directly with diverse e-commerce platforms, streamlining product discovery, personalized recommendations, and checkout processes. The upcoming integration of UCP with AI Mode and the Geminiapp will allow users to make purchases natively within AI-powered environments, marking a significant move towards frictionless, AI-driven commerce. This development presents major opportunities for retailers to leverage AI for customer engagement and for developers to create interoperable AI shopping agents, as verified by Sundar Pichai’s announcement on Twitter.